Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many Special leads different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets. You’ll need a different PR strategy based on whether you are Special leads hosting or sponsoring an event, but for both you need to formulate a solid plan.
There are many things to take into consideration when creating Special leads your PR strategy. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no registration required). Event Goals and Metrics Before Special leads any event, it is crucial to determine your event goals for PR. What Special leads are you planning on getting out of the event?
Also consider your tangible goals and metrics for the event. How many Special leads press releases will you write? How many briefings will you pursue? For press releases, you want to make sure you ask the right questions, if you need some guidance take a look at our free Press Release Information Gathering Worksheet. Noise Level When sponsoring an event, one of your key Special leads challenges may be breaking through the noise, especially at large shows with many sponsors. Take this into consideration and know that you will need to come up with a special hook to get yourself noticed